About Paulien Pierik

Hi, I’m Paulien

I am a business coach & social media expert.

It is my mission to help entrepreneurs step into their full potential, so they can launch and grow visible and authentic businesses that make an impact in the world. And all of this with confidence and ease. Bye bye overwhelm!

I have over 17 years experience as a CEO and founder of global online businesses. I have an MSc in business, and entrepreneurship training from Harvard Business School.

I am also a mum of 2, an eternal yoyo dieter, an avid egalitarian, and a lover of everything new: ideas, people, food, gadgets, books and countries!

And this is what I know about you


You started your new business recently because you had a purpose. A big idea. A dream. But it is WAY harder than you imagined!


You are passionate about what you do, but you are still new to the online world


You sometimes feel old compared to those younger entrepreneurs who know exactly how to use Instagram and how to create the perfect live video


You know you should get visible in Google and on Social Media, but you have no idea where to start and you feel overwhelmed by all the platforms, algorithms and options.


Maybe you even have doubts about your business? “Will this business ever take off?” “Maybe I should quit and go back to having a job” “Why is this so HARD?”​ 

That’s where I come in! I am a business coach & visibility strategist for purpose-driven entrepreneurs who are overwhelmed by the online world. Entrepreneurs like you who are ready to get visible and grow their businesses, so they can turn their purpose into profits.

I work specifically with entrepreneurs who want to build a purpose-driven or creative brand. A brand that makes a change in the world. I love working with entrepreneurs for whom building a business is about so much more than making money!

​So why would I be the business coach you are looking for?
Because I’ve been where you are right now, and I’ve also been where you want to go. Twice! ​​Because I know what is needed to be successful online, to grow your business big time. A combination of strategy, taking action and personal growth.

And also because I know what it feels like to struggle. The frustrations. The doubts. The sleepless nights.

I get you, dear entrepreneur, and I am here to help!

“Building an online business is the most exciting and fulfilling job in the world.

Do what you love every single day, achieve extraordinary growth AND make an impact in the world. I am here to help you make that happen!

My journey through the online world


As a child, I wanted to be a psychologist. And a mathematician. And study languages. Because I loved helping people, I loved analytic challenges and I loved the sounds of languages. I chose Industrial Engineering & Management Science. A safe choice, but in hindsight also a bit of a compromise.

After I got my Master’s I embarked on the typical path of a high-achieving business graduate: management trainee, manager, CEO of a fast growing internet business.

So when Social Media wasn’t even a thing (can you even imagine that??), I built my first online business. From scratch. I was the CEO for a brand new business owned by 30 European rail and ferry companies selling their famous Eurail and Interrail passes to people from all over the world. It grew and grew and it reached over $100 million in sales and about 100 people in staff in 2015.

Was I happy? I was in the beginning stages and I LOVED the team I built and everything related to global online business, but when the company grew, I had to spend more time on procedures and reporting, then on what I love to do, which is work with people and come up with new business ideas! But who quits a successful job as a CEO, right?

After years of doubt, I decided to take the plunge and started a new business with 2 former colleagues. And then, I made ONE huge mistake. Fast forward: I lost that business and my life savings, all of it within months. 

I felt so disillusioned. So alone. And my confidence was GONE. How could I, as a successful CEO, having built a huge online global business, get to the point where I had no money and no job? I just sat at home and binge-watched Netflix for 4 months in a row. It.was.not.pretty.

Then I decided that is was time for me to make a change. I needed to stop feeling sorry for myself, stop feeling frustrated and start over again. If anything, this experience had made me stronger, not weaker! As Richard Branson says: don’t be embarrassed by your failures, learn from them and try again!

This time, I wanted to follow my purpose. To do what I was meant to do, which is helping purpose-driven business owners like you grow their businesses. So I started my coaching business.

​​There was 1 thing that I underestimated! And that is that I needed to become visible, that I needed to sell myself! Because even though I’d been a successful CEO, I’d always been scared of showing myself, scared of networking. And most of all of public speaking and doing VIDEO. I’d been lucky because I had a marketing team and an advertising budget. But this time, I was by myself and I did not have a budget!

So I ​committed to showing up daily, committed to steadily establishing my online presence. I took courses, read everything there is to read, applied everything I knew, became visible, created my offers and clients started coming in.

And today, I have a business I LOVE! That allows me to use everything I’ve learned in the past 18 years plus my passion for people and number crunching! I run a wonderful Facebook Group with over 600 members, and I no longer struggle with being visible and finding potential clients. A​nd I am SO excited to help you achieve the same thing.

So if you are ready to make that change too, to show up every day in your business and to turn your purpose into profits, then I would love to help you achieve that through my coaching programs!

Still want to learn more about me?

  • Lover of anything new (meeting new people, reading new books, trying new things, traveling)
  • Avid egalitarian, and a bit of a feminist too
  • In my free time, I love to spend time with my friends and family. I have 2 kids, Hidde (6) and Rosalieke (9).
  • I love running and boxing, but my relationship with exercise is a rocky one…
  • I am a registered MBTI coach and can talk about personality types forever! 

Educational background

I have a strong educational background in business: an MSc in Industrial Engineering & Management Science, plus Entrepreneurship training from Harvard Business School. In the past 15 years, I also received extensive training in leadership, management, e-commerce and coaching. And I am a registered MBTI coach.

You can find more info about me on my LinkedIn profile.


Paulien is very supportive and knows when to push you and when to give you time. She will always try to figure out what’s holding you back, and gives you tons of energy. This has been very valuable for me during the process of building my business.


Paulien has been an incredible inspiration and constant source of ideas, motivation and practical advice. 


Paulien’s course has been amazing in terms of providing me with in-depth information on the components of a great online website. 


I admire Paulien for her enthusiasm, her ability to combine strategy with practical operations, to look at the bigger picture. 


I would describe Paulien as: very intelligent, sharp, caring about people, hard-working, and a great leader.


Paulien is one of the most intelligent and dedicated persons I have worked with in the last few years. 


I have gotten to know Paulien as a loyal, interested, driven, hard working and intelligent woman with fantastic coaching skills.


Entrepreneurs are able to change the world. They contribute to innovation, society and the economy. They create jobs and they enable social change. The world needs more of them!

let’s chat, i’d love to connect!