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Hi, my name is Paulien (PowLeen) and I am a CEO-turned-business-coach. I help coaches, therapists and healers create an authentic and powerful online presence, so that they can get more clients and make more impact with more ease and less overwhelm.

I have over 17 years of experience as the CEO of fast growing global online businesses, one of which grew to an annual revenue of $100 million per year. I also have an MSc in business, and entrepreneurship training from Harvard Business School.

It is my passion to help entrepreneurs step into their full potential

I am also a mum of 2, lover of everything new (and shiny!), lover of GIFs, an avid egalitarian and an eternal yoyo-dieter.

Building a purpose-driven online business is the most exciting and fulfilling job in the world. With an online business, you can make a difference in the world!

I still remember the first time I was introduced to email (that was still brand new at the time and my university was one of the first in the world to roll it out for students). The potential of digital communication just blew my mind. And ever since, I've simply loved the possibilities that the global internet has to offer, especially for us online entrepreneurs!

As a change maker, someone who wants to make the world a better place, there has never been a better time than now to make a truly global impact with your business!

And this is what I know about YOU:

  • You started your business because you had a purpose. A big idea. A dream. A unique new way to make the world a better place.

  • You are so passionate about what you do and still new to the online world. You know being online offers so many opportunities, but the whole thing is so overwhelming at times.

  • You've been working really hard to take your business off the ground. Doing #allthethings so to say. But it is WAY harder than you imagined!

  • You know you should get more visible on Social Media, and you should work on your SEO, but you have no idea where to start and you feel overwhelmed by all the platforms, algorithms and options.

  • And honestly, getting visible is a bit scary, and you hate feeling salesy!

Maybe you even have doubts about your business? “Will this ever take off?” “Maybe I should quit and go back to having a job” “Why is this so HARD?”​ 

That’s where I come in! ​So why would I be the business coach you are looking for?

  • Because I’ve been where you are right now, and I’ve also been where you want to go. Twice:
  • ​​As the CEO of, I grew it to $100 million in annual sales from scratch. I know a thing or two about getting a business off the ground, and then growing it big time! And I will share everything I've learned over the past 17 years with you in a unique combination of strategy, action taking and personal growth.
  • And I also know what it feels like to struggle. The frustrations. The doubts. The sleepless nights. I experienced all of it when my second business failed, and boy it wasn't pretty. I wish I'd had someone by my side when I was in that place and that's one of the big reasons why I do what I do now!
  • I am passionate about making an impact and helping others make an impact. That's what drives me, more than "just" making money or growing a 6 or 7 or 8-figure business. I truly care for my clients, their businesses and people & the planet.
  • The struggles of getting visible are very familiar to me. I hate being in the spotlight, I hate(d) seeing myself on video. When I started this business, becoming the face of my business was a huge obstacle for me. But I overcame it, because I knew that that is what is needed in order to make a real impact in the world. And you know that too, if you are reading this page!
  • I am super smart, I have an Msc in Business, and Entrepreneurship training from Harvard Business School (IQ). And I am also a real people person. IQ & EQ so to say.

TL, DR: I have over 17 years of experience as a CEO of online businesses. I have seen the highs and lows of entrepreneurship. I am passionate about changing the world through entrepreneurship. I am a bit camera shy like you, so I understand and overcame those struggles. And I have entrepreneurship training from the best business school in the world!

What others say about working with me

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Paulien, you are my go to person when it comes to Social Media!

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Paulien is very supportive and knows when to push you and when to give you time. She will always try to figure out what’s holding you back, and gives you tons of energy. This has been very valuable for me during the process of building my business.

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Paulien has been an incredible inspiration and constant source of ideas, motivation and practical advice. 

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Paulien really cares about your development, as a person and as a business. Her knowledge, but even more so her personal guidance and structured coaching (with easy tools and worksheets) will for sure help you get to a higher level in your business. 

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I admire Paulien for her enthusiasm, her ability to combine strategy with practical operations, to look at the bigger picture. 

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I would describe Paulien as: very intelligent, sharp, caring about people, hard-working, and a great leader.



➤ As a child, I wanted to be a psychologist. And a mathematician. And study languages. Multipassionate at a very young age ha! 

➤ I am a lover of anything new and shiny. People, books, places to travel, social media platforms, gadgets, you name it. 

➤ I LOVE nineties music, especially grunge and happy hardcore. Took me a while to admit that, but now I OWN it. 

➤ I am an avid egalitarian, human rights in the broadest sense of the world matter to me. As does sustainability. I vote left and I vote green.

➤ I have 2 kids, Hidde (8) and Rosalieke (11), and a husband Mark, who is a patent attorney. They keep me busy when I am not working! And we are planning to extend our family with a puppy very soon!

➤ I love running and boxing, but my relationship with exercise is a rocky one (hence the eternal yoyo dieting)…

➤ My MBTI type is ENFP and my Clifton Strengths are: Strategic, Achiever, Individualization, Activator, Learner. I am a registered MBTI coach too.

Learn more about working with me


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Send me a message

Questions about my services or about working with me? Send me a message and I will get back to you within 1 business day.

Or get in touch in one of these ways:


Company details

  • Business name: Micantis BV / Paulien Pierik
  • Office address: Uiverlaan 4, 5613AC Eindhoven, Netherlands
  • Kvk nr (Dutch Chamber of Commerce registration number): 70075034
  • VAT number: NL858130105B01
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