Today, I launched the very first episode of my new Show: Social Media SOS. In this show, I will be answering questions from my community on Social Media and how to build a visible, authentic online business that changes the world.

The first episode is called: Help! My Facebook Organic Reach is down!

The question in today’s show comes from Jennifer, who said: I have over 1,500 followers on my page, but my latest post about my challenge had a Facebook organic reach of only 6 people. What is happening here?

We all know that Facebook Organic reach is ever declining, but these numbers seem out of the ordinary. And that is why I created this episode for you!

Here’s what you will learn in this episode:

  • 4 reasons why you might be harming your Facebook organic reach, without even noticing it
  • The 3 types of content you need to check before you post anything on Facebook, if you want good reach
  • 2 ways to still get your content seen EVEN if your reach is zero.

You can watch the video here (transcript and audio version below the video):

Are you a reader? Then download a short transcript here.

Are you a listener? Good news, there is a podcast version too!

The most important thing to keep in mind when it comes to Facebook organic reach, is that Facebook wants people on the platform to:

  • Have a positive, authentic experience
  • See only original content (specific to the platform and not shared)
  • Stay on the platform (not leave to another website)
  • Be served meaningful content that leads to meaningful conversations.

If your content ticks those 4 boxes, then your reach should be fine (taking into account the fact that organic reach of pages is at an all time low and reach for groups is also declining, so I am talking about a relative good reach).

If your content is salesy, asks for “fake” engagement (like “share this post”, “comment below”, “tag a friend”, links to outside sources, or isn’t original, then that might be causing lower reach.

Do you want me to answer your question? Join my Facebook Group, add your question to the thread and I will answer your question soon!

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