Out of content ideas? Here's why and how to fix it!

Let's face it, the constant need to create content can be tiring!

So what can you do when you have one of those days (or weeks or even months,) where you just don't know what to talk about or what content to create.

Here are 5 reasons you might be stuck and how to get unstuck:

1. You forgot WHY you are creating content

It's easy to feel like you are creating content because you need to create content. Because you know, that's what you do as an online entrepreneur, even though you hate it.

But that's NOT the reason! The reason why you are creating content is that you want to connect with the people that you want to impact with your work, so you can change their lives and make change happen!

So if you are feeling unmotivated to create content, then take a moment to rest and re-connect with your purpose, your WHY. Why are you doing what you do? Who are those customers that will be so happy with your products or services? And what is the big impact that your products or services are making in the world? THAT is why you are creating content, and THOSE are the people you are writing/ creating content for.

2. You are re-inventing the content wheel over and over again.

If you find yourself thinking about topic ideas over and over again, then take 1 or 2 hours to brainstorm content topics. It's best if the topics can be related back to your products / services, so you can always end your content with a Call to Action.

Write down as many topics as you can come up with, and then divide them into 3 or 4 buckets. For example, my buckets are "social media" "business strategy" "entrepreneurship" and  "mindset".

Once you have your buckets, then subdivide those topic into subtopics until you have a list of potential topics that can all be related back to the main topics and your products/ services. For example, my social media bucket is split up into Facebook, Instagram, Social Media in general etc, and then Facebook is split up in Facebook Groups, Facebook Pages, and so on.

Whenever you have a new idea, add it to your list. And whenever you are out of ideas, take the list, pick a sub-topic and create your posts!


3. You need creative inspiration

Keep a list of content ideas, types of posts that you can create. These are not so much topics to write about, but more the way you present the topic, such as a question / joke / meme / blog post / video / testimonial. Check out this article with 29 ideas to post! Choose one of those ideas, combine it with one of the topics from the step above, and you are all set!


4. You don't know what your followers want to hear

The easiest solution to this is to ASK your audience what they want to learn more about. Super easy and you will be sure that the content you are creating is valuable.

If you don't have an audience yet, then you can try a few different approaches:

  • Use this brilliant tool called "answer the public". It will give you lots of ideas on what you can talk about related to a specific topic. This is what it came up with for my topic "social media". AMAZING!
  • Post a question in a Facebook Group where you know your audience hang out, and ask them what they would like to learn about your topic.
  • Browse around Pinterest and see what kind of topics people are pinning.
  • Follow an influencer in your niche on Instagram / Facebook / LinkedIn / Twitter and look at the type of content that they are sharing.


5. You are feeling burnt out because all your content efforts are not getting you results.

Solution: Book coaching sessions with Paulien 🤩.

What I see quite often is that when my clients feel uninspired to create content, it is not because they have a lack of ideas, but because they feel burnt out.

And that feeling of being burnt out is often caused by a lack of results from their content creation process. No engagement / no sales / no growth.

If this is the case for you, then no matter how long the list of content ideas and no matter how long your list of content topics, you will still feel burnt out. The solution to this is to work on your STRATEGY first (your niche and your message and your brand) first. And that's what I help with!

If you are feeling burnt out (and also if you are in doubt whether you have a strategic problem or if you can easily tweak your approach to get more results), then I invite you to schedule a free 30-minute discovery call with me. Go here to book your call. During the call, we will get you clarity on what you need to focus on in your business, so you can work with more ease and joy. We can also discuss if I would be able to help you, and if so, how. I will be 100% honest in my advice, and I only take on clients that I know I can help.

That's it, 5 reasons why you might feel uninspired to create content, and how to solve it!


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