Are you just starting out with your website, and not sure of what's the best website builder for your business? In this blog post, I will walk you through why you need a website, when you should create your website, which systems you need in order to be able to create a website. I will also give you my recommendations about website systems, including website builders!
Even though it is possible to grow a business without a website, especially a service based one, I 100% recommend having a website for coaches, healers and therapists.
➤ A website is yours, a social media channel can be taken away from you without any reason. Just last week, I had someone contact me who had been locked out of her own Facebook Business Page, which no way to get access back. Having a website gives you a platform that is yours and yours alone.
➤ A website is the perfect platform to build your authority and grow your audience, through blogging.
➤ Most products and services need detailed information on a sales page, which you cannot easily add to a social media post. A website is the right place for that info.
➤ Having a website gives you credibility (or the other way around, not having a website lowers your credibility).
➤ Most people still like purchasing form a website (compared to from a social media platform for example)
I wouldn't say you need a website right from the beginning, please don't let not having a website stop you from talking to people and researching your audience. But once you are ready to start properly selling, I would recommend you have your website in place!
Every coach or therapist who has products or services for sale!
When you hear the term "website builder", it can mean a few things. In any case, if you want to build a website, you will need a few systems. No worries by the way, most website solutions include most of these systems!
There are TONS of options out there.
Here are my recommendations, based on my own experience, plus my clients' experience. Some of the links are affiliate links, which means that if you'd decide to purchase through this link, I will receive a small commission at no additional cost to you. I ONLY recommend systems I know, like and tested.
This is perfect for you if you want to focus on blogging, if you sell services, or if you sell products and you are okay with handling some tech (or you have a VA / tech person who handles this for you). This is what you will need to make this solution work:
If you sell, or if you are planning to sell online courses or memberships (which I think you should do as a coach, healers or therapist, because it will free up so much of your time), then I recommend Kajabi. I moved my website there from Divi / Wordpress, because I wanted an easier solution.
Here are the benefits of Kajabi:
The drawback of Kajabi is that it is less flexible than Wordpress. On Wordpress, you can basically build anything, whereas on Kajabi, you are limited to what the owners decide to add to the system. And it is also more expensive. Quite expensive even I would say. But the fact that it saves me so much time makes it worth the investment!
Here's how it will work with Kajabi:
As a third option, there's Wix or Squarespace. Both systems allow you to very easily create a nice looking website! I want to mention them as an alternative, but I don't have any personal experience with them, but because the functionality is fairly limited, especially when it comes to courses and programs, they would be a temporary solution as far as I am concerned. A way to quickly get started before you are ready for the real work.
So that's it: who needs a website, which systems do you need for your website, and which systems I recommend! Enjoy building your website.
* You can read more about websites on the blog.
* If you need guidance with your website, then I can help you through my coaching services.
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