Websites that Sell

Convert visitors into buyers, so you can confidently build the business of your dreams!

Hi dear online entrepreneur!

Does any of this sound familiar?

  • You recently launched your website, but sales are not at ALL what you hoped for. You are spending money you actually cannot afford on ads. And still sales are not picking up… Why is this so hard?
  • You SO want to create a successful business. You started it, because you want to make an impact in the world, doing what you love, and now look at where you are…
  • You are in working mode all day long, writing blog posts (or at least thinking about the posts you should be writing), posting on instagram, reviewing your Facebook Ads, posting on your Facebook Page, reading tons of blog posts and signing up for free courses…
  • You feel like you’ve tried everything, working day and night, but you are still unsure: am I missing something here? What should I do? 
  • It’s overwhelming and tiring, and not at all what you expected when you started… The doubt is creeping in: should you go back to finding a job? Your heart screams NO, you want this business to succeed.

I’ve been there, and I ab so lu te ly hated it. And I’ve created Websites that Sell to help you through this phase. Yes, the good news is, this is just a phase! You can overcome this, you can turn your website into a Conversion Machine, and I am here to help you achieve it!

Websites that Sell will help you take your conversions from nay to hooray. So you are all set to grow your business, make a great income, do what you love and create a big impact in the world! 


Imagine.. in just a few weeks or months…

  • Your website will be turning website visitors into loyal returning buyers, who leave you glowing reviews and recommend your site to their friends
  • You wake up in the morning with a fresh list of new orders in your inbox
  • You just know that you can earn a GREAT income in your business. What a great feeling.
  • You have a clear plan for growing your business. You are going to create a bigger impact every single day!
  • You feel confident and in control.

It is my mission to help you achieve just that!

My name is Paulien and I am a business coach & visibility strategist for purpose-driven entrepreneurs.

I help entrepreneurs like you stand out and sell online, so they can achieve extraordinary growth and impact, and live the life of their dreams.

After building global online businesses for over 15 years, I’ve decided to follow my passion and focus on helping online entrepreneurs build successful businesses.

I do this through one on one coaching, group coaching and my online program Websites that Sell. I’ve taken everything I’ve learned in the past 15 years on how to grow 8-figure ecommerce businesses, and used it to create a comprehensive, but super affordable program, that will teach you the foundations of website conversions.

No fluff. Real, strategic, fundamental knowledge that you can apply to your website, so you can get convert your visitors into buyers.

You can learn more about me on my About page.

Websites that Sell – Online Program

Websites that Sell will teach you how you can create a website that sells exactly what your dream clients are looking for, in a way that makes purchasing from you a no-brainer. Apply everything you learn to your website, and turn it into a Lean Mean Conversion Machine! And you won’t have to do it alone, you will be part of an inspiring community of likeminded online entrepreneurs from all over the world, if you choose the Group or VIP program option. 


Websites that Sell Core Program

Value: € 997

  • A crystal clear, easy to follow program that will tell you exactly which steps to take to launch a website that converts!
  • E-learning environment with videos, checklists, worksheets and assignments.
  • Lifelong access to all information, including future modules and worksheets.

3 Bonus Trainings

Value: € 297

Three free bonuses will help you fast track your growth once you’ve implemented the core curriculum. You will learn how to get tons of free traffic to your site, how to deliver excellent service, so your buyers will become fans, and how to upsell to your clients for maximum profit.

Private Facebook Group with coaching

Value: € 450 per month

Every member of the program will get free lifelong access to the exclusive Websites That Sell Facebook Course group. This will be the place where everyone who ever followed the program can come together, discuss ideas and show results. Paulien will also answer questions.


Worksheets and checklists

Value: € 299

Every module inside the course has work sheets and checklists to help you apply everything you learn to your website immediately. These worksheets will make your life a lot easier and will give you detailed guidance, so you can easily implement everything you learn.

What will I get out of the program?

First and foremost, a Website that Sells! A website that is set up to convert visitors into buyers. Imagine how that will feel..  You will:

  • feel confident, that your business is ready for growth and you know how to achieve it;
  • have a website that is created for your ideal customer and that includes exactly what your ideal customer is looking for online;
  • know exactly which pages and content you need on your site to convert visitors into buying customers;
  • know the formula for online success and what it means for your business
  • have a group of new friends from all over the world who will cheer for you and who will support you throughout your joint online journey.

What Happy Customers Say

About 3 months ago, I decided to throw myself into my new venture and become fully self-employed. I did not want my store to be just like everyone else’s. I wanted to take the time out to set myself apart and build an actual brand for myself.

Paulien’s course has been amazing in terms of providing me with in-depth information on the components of a great online website. Because she is dedicated to working one-on-one with course members and tailoring the experience, the course has been invaluable!

Overall, Websites that Sell is extremely in-depth, interactive, and will help you improve your business in many ways! Whereas many people in my field are struggling to make sales, I know that I now have a solid website and therefore one less thing to worry about.

I am grateful to Paulien for her awesome expertise and kindness, and I definitely recommend this course to anyone looking to grow their business!

D. Gill (Toronto, Canada)

Owner, The Zen Lioness Apparel

Paulien has been an incredible inspiration and constant source of ideas, motivation and practical advice. She has been incredibly creative not only with her feedback, but also instigating all group members to help each other out through the process.

I am currently half way though her course and it has already helped me in improving my knowledge of our customer base and how to better connect and communicate with my target group. Also, it has made me re-think how to connect and find my target group in more creative ways.

Gabriela Schultze-Rhonhof Simmons (Hong Kong)

Owner, TimTimTom Books

Websites that Sell is the ideal course if you struggle with your website.

I learnt new ways of market research, the exact structure of each page of the website. Adored the worksheets, as they helped me solve the trust problem that I had on my business.

The Facebook group is a very important part of the course, as lots of feedback and new ideas come from there. Plus, Paulien answers very quickly to everyone’s questions.

Andree Iovita (Liverpool, UK)

Owner, Immigrant School

What will I learn & do?

Module 1: The Formula for Online Success

In this module you will learn the formula for a successful online business and the mind-shift changes you need to make to become successful.

Module 2: Your focus

The number 1 key to success for a new online business is a strong focus. This module will help you find the perfect niche, so you can easily stand out and effortlessly sell!

Module 3: Your Ideal Customer

Learn exactly who your ideal customers are and what they look for when they buy your products or services online, so you can convert them into customers.

Module 4: Conversions

Learn exactly what makes a website convert and what you can do to make your website look trustworthy and professional.

At the end of this module you will be crystal clear on the next steps you can take to increase your sales.


Module 5: The must-have pages on your website

We will go through the sections your website must HAVE in order to convert like crazy. Templates and worksheets will help you set each of your pages up for more revenue.You will also apply the actions that you came up with in module 4 to the pages on your site.

Module 6: Launching & Measuring Success

You will learn what you need to check and test to prepare your epic launch (or relaunch). And we will make sure you throw an awesome party once you did it!!

You will also learn which metrics to pay attention to, so you can make sure you are on your way towards success.

How much does the program cost?

There are 2 options for you, depending on the level of support you desire:

Option 1: Self guided & Group Support

Go at your own pace, with support from the Facebook Group.

The price of the program is € 349 or US$ 399. You can also make 4 monthly payments of € 99 / US$ 115. This includes:

  • Lifelong access to all modules
  • Worksheets, checklists and cheat sheets
  • Private Facebook Group access

Option 2: 1-on-1 Coaching

A 12-week program, where you combine the online program with bi-weekly 1-on-1 calls with Paulien.

The price of the program is € 899 or US$ 999. You can also make 4 monthly payments of € 249 / US$ 285

This includes:

  • Everything included in the online program
  • Six 1-on-1 sessions with Paulien
    Increase your conversion rates and finally get the sales you were dreaming of

    Frequently Asked Questions

    How much time do I need for the program?
    I advise you to start building or re-doing your website during the course. If you want to be able to (re)launch your website at the end of the course, then I would advise you to spend at least 16 hours per week on the program. If you like, you could even work full time on it. You can of course also choose a slower pace, it will just take longer to complete the program. This is no problem, since you will have lifelong access to all course materials.

    The more time you will spend on it, the more you will get out of the program. You are working on creating your business, so every minute spent is an investment into yourself and your future business!

    The time needed will probably differ from week to week. It depends on the relevance of the topic for your business. Some topics will be completely new and very important for your business. Some will be less relevant and will therefore take less time.

    What businesses are a good fit for the program
    The program is a right fit for:

    • e-commerce stores
    • websites with an online sales goal. For example websites that offer paid downloads, sign-ups or lower priced programs or services (like VA services, or lower-priced coaching services).
    Who should join the program?
    The program was specifically designed for you if you:

    • are a smart, ambitious and enthusiastic aspiring or new entrepreneur;
    • are planning to sell your products or services through your website, or already selling through your website but not reaching the results you hoped for;
    • want to follow a thorough and professional way to launch your website. You are the type of person who is looking to learn the why, and not just the how and what of starting a successful website;
    • are not afraid of the technical challenges that come with creating a website that converts.
    Who should NOT join the program?
    Websites that Sell is not a good fit for you if you:

    • are looking to learn how to advertise your website. This course will teach you about everything that happens once a visitor gets to your website. How to advertise is touched upon, but not a core goal of this course.
    • Are only looking for easy tips and tricks to copy, instead of also gaining a full understanding of why you are doing things and for whom. This is not a “50 types of content to put on your blog if you are out of inspiration” kind of program, but a “does blogging strategically fit my business and if so, how can I best do it” kind of program;
    • Are selling high-ticket coaching programs that require a webinar, or a face to face sales process.
    What is your refund policy?
    I will do everything to deliver a high-quality program. I am convinced that following the program and working through all the modules will bring you results.

    If, for any reason, you are not getting results with the Websites that Sell program, you can request a refund within the first 30 days. All I ask you to do is show me your finished assignments for module 1, 2 and 3.

    You can request a refund by email within the first 30 days after payment. Please send your email to

    Do you offer coaching with the program?

    Yes, you can upgrade your program with one on one coaching, where we talk through every module and I provide feedback on your progress! You can read more about this VIP option here.

    What is not covered in the program?
    • The course does not cover the technical basics of creating a website (like hosting, choosing a platform etc)
    • I can not help you solve technical issues, these should always be addressed to your hosting company or website provider.
    • This course is about everything you can do ON your website to boost your sales and get more traffic. This course is NOT focused on paid marketing strategies or on social media, although we will be covering the basics of free traffic and promoting your content on social media.
    • The focus of this program is to set you up for conversions.
    Is the teaching live? What if I miss a lesson?

    No worries, all modules will be prerecorded, so you can work at your own pace.

    Paulien will be available inside the Facebook Group for answering questions.


    Websites that Sell comes with a list of awesome bonuses that will help you kick start your business growth after you create a solid foundation with the core modules. Here’s what you will learn:

    Bonus 1: Tons of Traffic

    Value: € 97
    Learn how to get more free traffic to your site.

    You will learn smart strategies to  position yourself as the expert in your niche, while at the same time getting tons of free traffic to your site.

    Bonus 2: Sell more to each customer

    Value: € 97
    You will learn how to get most out of each customer. Not only by up-selling or cross selling to them, but also by turning them into returning customers, who will keep coming back to you for more, because they love your products or services.

    Bonus 3: Excellent service

    Value: € 97
    You will learn how to get most out of each customer. Not only by up-selling or cross selling to them, but also by turning them into returning customers, who will keep coming back to you for more, because they love your products or services.